Introduction | Anna Eyeglasses

ABOUT ANNA EYEGLASSES – TRANSFORMING VIEWS, EXPERIENCING THE WORLD

01. Brand overview

Anna Eyeglasses began as a small stall outside a Hanoi high school in 2014. The name "Anna" carries a special meaning — the letter "a" is the start of the alphabet, symbolizing pioneering spirit. Anna also starts and ends with "a", representing a complete circle where the beginning is also the end.

02. History and development

2014: Started as a small stall outside a Hanoi high school.
2015: Opened the first store on Khuong Trung street as "Kinh Teen Shop".
2017: Officially renamed Anna Eyeglasses, with 3 stores in Hanoi.
2020: Expanded south to Ho Chi Minh City, plus Thai Nguyen and Hanoi, reaching 7 stores.
2022: Rapid growth to 31 stores nationwide.
2024: Coverage in 31 provinces/cities with over 60 stores.
August 2026: Became Vietnam's largest eyewear chain with over 80 stores nationwide.

03. Vision and mission

Vision: to become Vietnam's largest eyewear system. By 2028, Anna aims to offer comprehensive eye-health solutions, targeting 150 nationwide outlets and strong online growth.

Mission: Anna exists to TRANSFORM HOW YOU SEE and EXPERIENCE THE WORLD, helping you turn dreams into reality.

04. Core values

Kindness
Passion
Integrity
Creativity
Ownership mindset

Journey of Kindness

Some journeys aren't measured by their destination, but marked by the good we leave along the way.

For Anna, the Journey of Kindness begins with simple things: a cared-for gaze, a smile shared, a helping hand, and small chances to give more back to the community. Anna believes that shared kindness keeps spreading further.

And on that journey, Anna wants to walk alongside you — so every step today adds a small piece to a warmer, better tomorrow.

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